Palmer Luckey, founder of Oculus, confirmed that the VR headset will cost as much as a new console.
Although the number $350 is discouraging to those eagerly awaiting the headset, Luckey says that the cost is not to boost price margins, but rather to provide the highest quality possible for the VR. Because the technology is new, outsourcing its components is fairly expensive. If the market grows, the price will drop on future models (much like the early days of DVDs and home computers).
Luckey explains,
' you='' know,='' i’m='' going='' to='' be='' perfectly='' honest='' with='' you.='' we’re='' roughly='' in='' that='' ballpark…='' but='' it’s='' going='' to='' cost='' more='' than='' that.='' and='' the='' reason='' for='' that='' is='' that='' we’ve='' added='' a='' lot='' of='' technology='' to='' this='' thing='' beyond='' what='' existed='' in='' the='' dk1='' and='' dk2=''> Til sammenligning sier Sony Andrew House at PlayStation VR vil kjøre for omtrent samme beløp. Luckey sier at de fokuserer på kvaliteten på produktet mer enn noe annet. Det er fornuftig, fordi hvis kjøperne føler at de har kjøpt et høy kvalitet, godt produsert produkt, så kommer de tilbake til runde 2. Oculus Rift er satt til å løslate i april 2015.